This workshop will shed light on how to frame and reframe problems to identify true market opportunities. How to develop empathy through a human centered design approach and its relation to business endeavors. How abductive thinking and creative problem solving are not just for artists.

What to bring:

• an open mindset and willingness to do things in a different way
• pen and paper
• a camera or phone with a camera

Instructor Verena Paepcke-Hjeltness, MFA is professor and associate program director of Product Design at the Antoinette Westphal College of Media Arts and Design.

Prior to working at Drexel she served in design and research positions at the University of Applied Sciences Potsdam, the Ohio State University, Lear Corp. and the iDS-Industrial Design Studio in Hamburg, Germany. She previously taught in three degree programs at the Savannah College of Art and Design (SCAD) were she founded and originally lead the M.A. and Minor in Design for Sustainability and later coordinated the eLearning Program in Design Management. Her research focus is on the diffusion of design thinking practices in design and non-design oriented disciplines in academia, local communities, and industry.

The event is open to the public and pizza is included but you must register to attend. Please register here.