The Intellectual Property Law Society will be hosting this panel event focused on building a brand. As U.S. corporations seek to keep pace with global competitors, businesses are investing more resources into intellectual property. Whether it be copyrights, trademarks, or patents – protection of these intangible assets is key to a thriving global business. In an open market, intellectual property is only worth that which can be produced from it. This panel event will introduce the concepts of protecting intellectual property via copyrights, trademarks, and patents, and how to convert protected ideas into marketable products while building recognizable brands.