Why do so many demos of revolutionary, game-changing products end with confused investors, overwhelmed buyers and lost dollars? People leading demos are being forced to fit an ever-expanding feature set into their audience’s ever-shrinking attention span.

Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates.

In this workshop based on his bestselling book Just F*ing Demo!, Rob Falcone will outline tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter.

The workshop will teach entrepreneurs:
- How to structure a demo;
- How to ask questions that uncover what your audience truly cares about;
- How to translate audience needs into a flow that is extremely easy to follow;
- How to use simple but powerful interpersonal tactics within the demo itself.

Rob Falcone is the Director of Solutions Engineering at Monetate, where he leads a team of pre-sales digital marketing and ecommerce experts across the company's Philadelphia and Palo Alto offices.

In 2014, he authored Just F*Ing Demo!, which distills his highly successful product demo training program into an intentionally concise yet impactful read. The book, which peaked at #1 on Amazon's Sales Presentations list, is designed to help entrepreneurs, salespeople, and product owners overcome the typical challenges associated with today's product demos.

Prior to joining Monetate, Rob co-founded an award-winning social media startup that was selected for funding by DreamIt Ventures, and was the winner of the 2011 Drexel Baiada Center Incubator Competition.