Event Description
Acquiring customers is one of the most important tasks for startups to accomplish. Without customers there is no business. In this workshop, you will learn the keys to effective customer acquisition.
The workshop will focus primarily on digital user acquisition (UA). UA is defined as methods for acquiring new users for an online product where users are introduced to the product and encouraged to interact with it. The ultimate goal being that they become a paying client. The delivery of this messaging, for the scope of this description, will in general take the form of online ads or other related digital promotional tactics.
The workshop will include the UA process, plan development, cost estimation, and the K-factor influence as it relates to viral marketing efforts.
Register by clicking HERE.
Speakers: Josh Detweiler, CEO of AppJaxx and Kevin McCloskey, CMO of AppJaxx
Josh Detweiler, CEO of AppJaxx is a veteran of consulting on large and small scale mobile and web projects for MCommerce, Social Media, Games, Lifestyle and many others. Formerly he led the global expansion of MeetMe (NYSE:MEET) managing a multi million dollar user acquisition budget as well as product development in seven countries, boasting year 100 Million users worldwide. Prior to MeetMe he led the development and successful marketing launch of multiple medium and large scale apps. In his current role of CEO of AppJaxx, he's helped many companies build, launch and stay ahead in the fast paced but very lucrative mobile app market. His teams apps have achieved multiple #1 category rankings.
Kevin McCloskey, CMO of AppJaxx is a sales and marketing specialist in the Philly region. Kevin is a prominent member of numerous groups relating to the expansion of mobile app growth. Kevin has a passion for ideas. He has successfully (through Josh's strategies) assisted in implementing User Acquisition plans for multiple companies throughout the United States. Kevin LOVES tech and people. Always with a smile on his face and a willing attitude, Kevin has been a driving force in taking AppJaxx to the next level. |
