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Entrepreneurial Skills Tech Workshop - A NEWCOMER’S GUIDE TO PAY-PER-CLICK
Start Date: 3/18/2014Start Time: 7:30 PM
End Date: 3/18/2014End Time: 8:30 PM

Event Description
Laurence A. Baiada Institute for Entrepreneurship and Greek Solutions Presents

Entrepreneurial Skills Tech Workshop - A NEWCOMER’S GUIDE TO PAY-PER-CLICK

Tuesday, March 18, 2014
7:30 – 8:30 PM
Anna Z. Baiada Conference Room

Presented by experienced marketer Adam Lundquist (CEO of Nerds Do It Better).
This talk will help demystify pay-per-click and put you on your way to learning how to use this powerful Internet advertising platform. The presentation covers:

- What is Pay Per Click
- Why to use pay per click
- Click Through Rate
- Quality score
- Keywords
- Keyword grouping
- Bidding
- Landing Pages

Register at http://www2.lebow.drexel.edu/Event/4167. Refreshments will be available.
Contact Information:
Name: Terri Zobel
Phone: 215-895-0302
Email: terriz@drexel.edu
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Location:
Laurence A. Baiada Institute for Entrepreneurship
Gerri C. LeBow Hall
3220 Market Street - Suite 368
Philadelphia, PA 19104
Audience:
  • Alumni
  • Current Students
  • Faculty
  • Public
  • Staff
    		•
    Special Features:
  • Free Food
    		•

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