| Start Date: | 5/7/2014 | Start Time: | 12:00 PM |
| End Date: | 5/7/2014 | End Time: | 1:00 PM |
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Event Description
Laurence A. Baiada Institute for Entrepreneurship Presents
“Pretotyping”
Entrepreneurial Skills Workshop
Wednesday, May 7, 2014
12 - 1 PM
Baiada Institute for Entrepreneurship, Anna Z. Baiada Conference Room
Gerri C. LeBow Hall, 3220 Market Street
Workshop Leader: Karina Sotnik, Founder, WorldUpstart, LLC
Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare", and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.
Alberto Savoia at Google developed and perfected “pretotyping”, an innovative technique that is taught at Stanford Business School and many other organizations and companies. “Pretotyping” can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, “pretotyping” helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new “crazy” ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of “pretotyping”, an early startup or an established and successful company can maximize its chances for successful breakthrough innovation.
Karina Sotnik is a serial entrepreneur, mentor, adviser and an educator. She spent over a decade in Silicon Valley in senior positions helping companies grow globally. She also launched three ventures of her own. In the last five years her concentration has been on growing WorldUpStart, a consulting practice focused on providing mentorship, consulting and advice to academic incubators, including UPstart at UPenn, Accelerlife (Scandinavia) and ITMO QD (Russia). In addition, Karina recently conceived and launched AppITUP, an accelerator program for Mobile Apps at the University of Pennsylvania.
Register at http://www.baiadainstitute.com/calendar. Refreshments will be available. |
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Location:
Laurence A. Baiada Institute for Entrepreneurship
Gerri C. LeBow Hall
3220 Market Street - Suite 369
Philadelphia, PA 19104 |
Audience:
AlumniInternational StudentsLGBTQACurrent StudentsFacultyPublicStaffGraduate Students |
Special Features:
Free Food |
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