There is no workshop on campus quite like this one!

Design Thinking and Doing is a highly interactive workshop that sheds light on how to frame and re-frame problems to identify market opportunities. You will learn new tools on how to develop empathy through a human centered design approach and its relation to business endeavors.

Register at http://form.jotformpro.com/form/50675725711962

How does it work?

This fast paced, 2.5-hour workshop kicks off with a brief overview of design thinking and its core elements in terms of setting the right mindset to apply the tools and methods provided. A set of "house-rules" are introduced to make sure everybody gets the most out of this workshop, followed by a roadmap of what will happen. The participants are working in teams of 3-5 and are provided with large paper, sticky notes and sharpies.

Before the topic is revealed, the double diamond design process is introduced, which includes and explanation of the diverging and converging nature of the design thinking process. The participants immerse into the topic using the framework 5W+H (who, what, when, where, why, and how).

This will lead into a mind mapping exercise to narrow down what needs to be researched. The participants are introduced to contextual research methods and send out to conduct the research in person and on site.

Returning from the "field trip," participants debrief and synthesize the data in form of personas and journey maps. This is then formulated into a problem statement and a set of criteria.

Participants move on to ideating concepts, selecting one, sketching out a quick pitch and sharing back with the team.

The workshop is led by:

Verena Paepcke-Hjeltness, IDSA
Associate Program Director, Product Design
Assistant Professor at the Antoinette Westphal College of Media Arts and Design

Diana S. Nicholas, RA, AIA, NCARB
Assistant Teaching Professor, Director-Sustainability in The Built Environment Minor
Co-Director Drexel Smart Initiatives Program
Department of Architecture + Interiors