Start Date: | 10/16/2012 | Start Time: | 8:30 AM |
End Date: | 10/16/2012 | End Time: | 12:00 PM |
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Event Description You're running a great business, working day and night to grow your company. But there's one problem. No one knows about you. Get valuable advice from a seasoned media and marketing professional with over two decades experience on both sides of the equation. Learn the basics of corporate communication to attract customers and investors. The information you'll get in this Seminar in Entrepreneurial Excellence works if you're just starting out or have been in business for years.
A one year plan for media outreach and public visibility How to get -- and keep -- media attention Write an attention grabbing press release How to get TV news crews to show up to your event Crafting a mission statement Are services like PR Web and other press release distributors worth the cost? It's all in the presentation: the first rule of showbiz Sue Spolan is a leading media and marketing communications professional with 25 years experience in radio, TV, print and interactive. She directs NPR's Fresh Air with Terry Gross, is the Innovation and Jobs News Editor for Flying Kite, and consults with dozens of companies to increase visibility and solve communications roadblocks.
Cost: $100 General Admission; $75 Drexel Alumni - Contact Debra Colbert-Maduforo at debbie@drexel.edu for coupon code. Visit baiadainstitute.com/calendar to register. |
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Location: Laurence A. Baiada Institute for Entrepreneurship 3325 Arch Street Philadelphia, PA 19104 |
Audience: AlumniPublicStaff |
Special Features: Free Food |
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