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Marketing and PR: A Winning Strategy for the Long Term
Start Date: 10/16/2012Start Time: 8:30 AM
End Date: 10/16/2012End Time: 12:00 PM

Event Description
You're running a great business, working day and night to grow your company. But there's one problem. No one knows about you. Get valuable advice from a seasoned media and marketing professional with over two decades experience on both sides of the equation. Learn the basics of corporate communication to attract customers and investors. The information you'll get in this Seminar in Entrepreneurial Excellence works if you're just starting out or have been in business for years.

A one year plan for media outreach and public visibility
How to get -- and keep -- media attention
Write an attention grabbing press release
How to get TV news crews to show up to your event
Crafting a mission statement
Are services like PR Web and other press release distributors worth the cost?
It's all in the presentation: the first rule of showbiz
Sue Spolan is a leading media and marketing communications professional with 25 years experience in radio, TV, print and interactive. She directs NPR's Fresh Air with Terry Gross, is the Innovation and Jobs News Editor for Flying Kite, and consults with dozens of companies to increase visibility and solve communications roadblocks.

Cost: $100 General Admission; $75 Drexel Alumni - Contact Debra Colbert-Maduforo at debbie@drexel.edu for coupon code. Visit baiadainstitute.com/calendar to register.
Contact Information:
Name: Terri Zobel
Phone: 2158950302
Email: terriz@drexel.edu
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Laurence A. Baiada Institute for Entrepreneurship
3325 Arch Street
Philadelphia, PA 19104
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