At Bank of America, we’ll match your drive and ambition to where you can make a real impact. We invite interested freshmen and sophomores to join our team of recruiters and professionals for a live webcast. During our BofA Career Lab: Building Your Personal Brand, we will provide useful information on the importance of a strong personal brand and review tactics on how to develop a dynamic personal brand. We will go over how to prepare for the recruiting process by building a strong elevator pitch and networking effectively. Participating students will have the opportunity to ask questions through a live Q&A.