Start Date: | 4/28/2014 | Start Time: | 5:00 PM |
End Date: | 4/28/2014 | End Time: | 6:00 PM |
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Event Description Join Drexel University School of Economics for an engaging discussion with Dr. Preston McAfee, Director, Google Strategic Technologies: “Digital Advertising: Benefits and Costs”.
This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads?
Register here. |
Contact Information: Name: Cassandra Brown Phone: 215.895.6294 Email: clb87@drexel.edu |
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Location: Gerri C. LeBow Hall Room 220 Grand Meeting Room 3220 Market Street |
Audience: AlumniCurrent StudentsFacultyProspective StudentsPublicStaffGraduate Students |
Special Features: Free Food |
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