Event Description
Please note this course takes place over 3 days. (Friday 1:30-5:00pm, Saturday and Sunday 9:00am-4:30pm)
The way information is communicated can make the difference between a successful or failed response in a public health disaster. Combining theory and practice, this course places an emphasis on the core principles of crisis and risk communication, examines how various audiences perceive and react to risk, and emphasizes the important role of effective communication before, during, and following a disaster. Through a series of readings, interactive lectures, case studies, and activities, students will learn how to better understand and communicate with communities affected by a crisis.
The five days will focus on: 1. Overview of public health preparedness, risk communication, and threats facing urban environments; 2. Audience analysis, formative research, and behavior change; 3. Developing messages for disasters using the Message Mapping technique; 4. Evaluating message content using CDC’s Clear Communication Index; 5. The role of social media and crisis mapping in disasters.
Instructor: Tom Hipper, MSPH, MA, program manager at the Center for Public Health Readiness and Communication at the Drexel Dornsife School of Public Health.
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