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Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs
Start Date: 4/28/2014Start Time: 5:00 PM
End Date: 4/28/2014End Time: 6:00 PM

Event Description
Join Drexel University School of Economics for an engaging discussion with Dr. Preston McAfee, Director, Google Strategic Technologies: “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads? Register here.
Contact Information:
Name: Cassandra Brown
Phone: 215.895.6294
Email: clb87@drexel.edu
Location:
Gerri C. LeBow Hall
Room 220 Grand Meeting Room
3220 Market Street
Audience:
  • Alumni
  • Current Students
  • Faculty
  • Prospective Students
  • Public
  • Staff
  • Graduate Students
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    Special Features:
  • Free Food
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