Event Description
Join Drexel University for free and engaging webinar on “Brand and Reputation Management Strategy” on August 26, 2020 at Noon (EST).
How can your organization be more proactive in managing its own brand and reputation?
2019 proved to be an amazing year for corporate reputation management stories driven by data breeches, product/services issues and uncovered scandals. This year, COVID-19 and social activism has pushed organizations to take another hard look at their brands and their reputation, realigning it, in some cases, to meet shifting consumer and social priorities. It raises a question, why is brand and reputation management so reactive?
This webinar will be led by Professor Min Lee, Drexel University, Director of Undergraduate Programs in Communication, and Graduate Faculty Member in Communication, Culture and Media.
Learn more about Drexel's new online Certificate in Public Relations. Whether you’re new to public relations, or want to expand your knowledge of the field, this certificate will help build a strong foundation in writing, planning, and strategic social media communication.
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